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The book explores the evolution of luxury brand distribution, highlighting the shift from exclusive city shops and resellers to a broader online marketplace. It examines how the internet has democratized access to luxury goods, allowing a diverse customer base to engage with these brands. Through economic statistics and interviews, the study identifies the profiles of online luxury consumers and evaluates which products are most suited for e-commerce, providing insights into the changing landscape of luxury retail.
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How can internet create value for luxury brands?, Yvon Le Gall
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- Année de publication
- 2019
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