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Exploring the art of persuasion in marketing, this book delves into the psychology behind consumer behavior and the importance of emotional appeal. It emphasizes how effective storytelling and engaging presentation can enhance product desirability, making the "sizzle" crucial to selling the "steak." The author provides practical strategies and insights for businesses to connect with their audience, ultimately transforming their sales approach and boosting success.
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Tested Sentences That Sell - Second Edition, Robert C. Worstell, Elmer Wheeler
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- Année de publication
- 2020
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