Changing Scenario of Business and E-Commerce: Trends and Issues

The book explores the evolution of business and e-commerce, offering a comprehensive historical overview alongside current trends and challenges. It delves into key concepts such as globalization, global business management, and U-commerce, providing insights into the transformative role of e-commerce in today's market. By addressing various issues and trends, it equips readers with a deeper understanding of the dynamic landscape of marketing and the impact of information technology on business practices.