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The investigation explores the factors that elevate premium packaging above mass-market alternatives, focusing on its impact on consumer decisions. It examines specific techniques employed in premium packaging, evaluates their effectiveness, and discusses methods for empirical measurement. By addressing these key questions, the book aims to uncover the nuances that contribute to the perceived value of premium packaging.
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Innovation and Marketing of Fast Moving Consumer Goods, Gisli Thorsteinsson, Tom Page
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- Année de publication
- 2010
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