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"Happy Eating" and Food Addiction in American Advertising

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Pages
232pages
Temps de lecture
9heures

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The book explores the concept of "happy eating" by examining food addiction behaviors and characteristics in both historical and contemporary advertisements for ultra-processed foods. Utilizing thematic analysis, it delves into how these advertisements promote unhealthy eating habits, highlighting the connection between marketing strategies and food addiction.

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"Happy Eating" and Food Addiction in American Advertising, Debbie Danowski

Langue
Année de publication
2023
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