Market Potential & Consumer Demand of Micro Nutrients & NPK Soluble

The book outlines effective marketing strategies for agri-input industries, emphasizing the importance of regular promotional activities such as road shows and field demonstrations. It suggests offering seasonal incentives to farmers, motivating channel members with dealer incentives, and analyzing competitors' strengths and weaknesses. Enhancing distributor relationships through improved cash discounts and timely deliveries is also recommended. Additionally, regular visits from field experts to farmers' locations are proposed to strengthen support and engagement.