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The collection features thirty-eight essays that delve into the dynamic histories of key American companies, ranging from industry giants like Qualcomm to lesser-known firms such as Alex Lee Inc. It highlights major trends and innovations, from mobile telephony to enterprise resource planning software, showcasing the spirit and ingenuity of American business. Additionally, a bonus section offers profiles of six prominent European companies, enriching the exploration of global business dynamics.
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Make It New, Paul Bodine
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- Année de publication
- 2004
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