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The book offers a framework for chief communication officers navigating the complexities of a modern global economy and evolving communication channels driven by the Internet. It addresses the significant changes in corporate identity and the unique communication challenges faced by multinational corporations in the 21st century. By exploring these dynamics, the text aims to equip leaders with the tools needed to effectively manage communication in a rapidly changing landscape.
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Corporate Communication, Michael B. Goodman, Peter B. Hirsch
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- Année de publication
- 2010
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