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The book explores how effective pricing strategies can significantly alter organizations, emphasizing the crucial role of strategy development and implementation. It highlights the challenges faced during the implementation phase, which is often the most complex aspect, even for experienced professionals. The guidance provided aims to help navigate these difficulties, ensuring that pricing strategies lead to successful outcomes.
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Pricing Strategy Implementation, Andreas Hinterhuber, Stephan M. Liozu
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- Année de publication
- 2019
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