Selling Rules!: 52 ways you can achieve sales success

With 52 concise rules, Murray Raphel shares insights from his extensive experience in sales, emphasizing that everyone, regardless of their profession, engages in selling. The format allows readers to embrace one rule per week or tackle them all at once, making it a flexible guide to enhance sales techniques. Praised for its simplicity and effectiveness, the book promises to transform the reader's approach to sales while providing a touch of humor along the way.