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Boomer Marketing

Selling to a Recession Resistant Market

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Pages
278pages
Temps de lecture
10heures

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Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.

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Boomer Marketing, Ian Chaston

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Année de publication
2009
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