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Focusing on practical applications, this book equips entrepreneurs with essential tools for launching and managing global ventures. It features comprehensive coverage of international entrepreneurship concepts, complemented by a diverse array of real-life case studies that illustrate challenges and strategies in the global market. This resource is designed to help readers navigate the complexities of starting and developing successful international businesses.
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International Entrepreneurship, Robert D. Hisrich
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- Année de publication
- 2015
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