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The 12th edition emphasizes relevance, practicality, and integration in its approach to International Business education. It builds on the success of previous editions by incorporating cutting-edge research and current examples that illustrate global trends and enterprise strategies. This edition aims to enhance the logical flow of topics while discussing current events in relation to established theories, ensuring a comprehensive understanding for both undergraduate and graduate students.
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Global Business Today ISE, Charles Hill
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- Année de publication
- 2021
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