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Marketing

The Foundation of Successful Business

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This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.

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Marketing, Jack Pigden, Jim Foley

Langue
Année de publication
1999
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Titre
Marketing
Sous-titre
The Foundation of Successful Business
Langue
Anglais
Publié
1999
Format
souple
Pages
139
ISBN10
1861081243
ISBN13
9781861081247
Séries
Description
This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.