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This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.
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Marketing, Jack Pigden, Jim Foley
- Langue
- Année de publication
- 1999
- Reliure
- (souple)
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- Titre
- Marketing
- Sous-titre
- The Foundation of Successful Business
- Langue
- Anglais
- Auteurs
- Jack Pigden, Jim Foley
- Publié
- 1999
- Format
- souple
- Pages
- 139
- ISBN10
- 1861081243
- ISBN13
- 9781861081247
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Description
- This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.