Products That Last - Product Design for Circular Business Models

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This book begins where most product development literature ends, focusing on the often-overlooked opportunities in a product's lifecycle beyond its initial sale. Designers and entrepreneurs typically regard a product as complete once it has been designed and sold, but this perspective misses the potential for ongoing value creation from products in use and their afterlife. The book presents a practical methodology to explore these opportunities, encouraging a rethinking of how products can contribute to a circular economy. It introduces innovative business models that leverage longer product lifespans, ultimately helping to reduce material and energy consumption. Design professionals will find strategies to create products that support circular business models, extending their value propositions beyond the initial sale. Business professionals can learn to manage product lifecycles post-sale and develop new models that capitalize on prolonged product usage. Additionally, design students and researchers can use this work as a source of inspiration and guidance, prompting further exploration of unresolved questions related to product life. The insights provided aim to transform how goods are developed and utilized, fostering a more sustainable approach to product design and business practices.