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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

Third Edition

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This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting, Theo Stephan Williams

Langue
Année de publication
2010
Reliure
(souple),
État du livre
Très bon
Prix
7,49 €

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Titre
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
Sous-titre
Third Edition
Langue
Anglais
Publié
2010
Format
souple
Pages
256
ISBN10
1581157134
ISBN13
9781581157130
Séries
Description
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.