Rob est un entrepreneur expérimenté qui se concentre sur la collecte d'informations client impartiales et l'accompagnement des idées de leur conception à leurs premiers clients payants. Son travail est axé sur la compétence essentielle de parler aux clients pour valider les idées commerciales, même face à des retours potentiellement trompeurs. Il aide également les autres à concevoir et à animer des ateliers engageants et efficaces. Son approche est ancrée dans l'expérience pratique et le désir de comprendre réellement le marché.
"Whether workshops are your whole world or just a small part, this book will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. And you won't even need to turn into a charismatic superstar to make it happen."--Back cover
How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better