Rapid Internationalization of Internet Companies
How Do Success Factors of 'Born Globals' Apply to Internet Companies?
- 84pages
- 3 heures de lecture
The thesis explores success factors that positively influence the rapid internationalization of Born Globals across various industries, specifically examining their relevance for young internet companies. Key factors identified include strong management commitment to internationalization, effective use of personal and business networks, in-depth knowledge of international markets, and significant resource investment in target markets. While not the main focus, significant financing from venture capitalists and business model scalability are also considered important. The thesis provides a detailed analysis and definition of these factors.
