Lutz Peschke Livres

This book contrains a collection of posters and popular science text which are created as an information kits by young students of the Department of Communication and Design at Bilkent University in Ankara/Turkey. Additionally, it consists of a training document for young trainers for the instruction of youth according to the peer learning methodology. The book was created within the scope of the Erasmus plus project "POWER: Empowerment of Youth on Renewable Energy for Sustainable Societies" which is funded by the Erasmus+ Program of the European Union (2017-3-TR01-KA205-048402) which aims to encourage young people for a critical dialogue about renewable energy as a contribution to combat climate change.

The implementation of digital media in today's communication significantly influences societal media behaviors. In recent decades, protecting personality rights in the context of new media has gained importance. As our communication becomes increasingly media-based, its impact on reality construction affects societal normative values. To fully understand new media's role in our mediatised world, it must be analyzed within both communicative and normative systems. Social media has shifted from user-generated content to a platform for businesses, particularly in the context of Big Data. This book explores the formation of various identities resulting from different new media usage. It examines online communication between personal and virtual identities, covering topics such as online anonymity, self-presentation strategies on dating platforms, the phenomenon of Internet Mothers, and the potential for cyberbullying on Snapchat. Additionally, it addresses online communication between corporate strategies and new business models, detailing the evolution of television, changes in music consumption due to on-demand services, and the role of social media in brand reputation management. This work navigates the space between user-generated content and professional applications, contributing to the discourse on media in a mediatized and globalized world.

Lutz Peschke liefert einen Beitrag zum Verständnis, wie Wissensaneignung durch Infografiken bei Rezipienten in der Freizeit motiviert wird und stattfindet. Für die Untersuchungen hat der Autor ein Medien-Aneignungsmodell unter Berücksichtigung der freiwillig motivierten Relevanz entwickelt und auf den Prozess der Wissensaneignung mittels Infografiken angewendet. Zusätzlich wurden das katalytische Potential und sein Einfluss auf die Wissensaneignung untersucht. Infografiken sind eine eigenständige und zeittypische Präsentationsform, die durch die Mediatisierung kommunikativen und sozialen Handelns, vor allem durch die Durchdringung kommunikativer Handlungen mit mobilen Endgeräten für die Informations- und Wissensaneignung, eine stark zunehmende Bedeutung erlangt haben. Sie sind hinsichtlich ihrer semiotischen Eigenschaften zwischen dem Bild und Verbaltext verortet.