Diana Derval Livres

Focusing on the intersection of sensory science and luxury branding, the book explores how to effectively create and enhance luxury brands. By analyzing successful companies like Tesla and Chanel, it introduces innovative scientific methods, including the Derval Color Test®, to understand consumer preferences. Through practical examples and experiments, readers gain insights into the unique traits of thriving luxury brands, enabling them to build, revamp, or expand their own luxury ventures with a fresh perspective.

Neuroendocrinological research is explored, highlighting the intricate connections between the nervous and endocrine systems. The book delves into how these interactions influence behavior, stress responses, and overall health. It presents cutting-edge findings that reveal the impact of hormones on brain function and vice versa, offering insights into various psychological and physiological conditions. Through a comprehensive analysis, it aims to bridge the gap between neuroscience and endocrinology, providing a deeper understanding of the body’s regulatory mechanisms.

Focusing on the intersection of sensory science and neuropsychology, this book offers insights into building successful luxury brands. It features compelling business cases from renowned names like Tesla, Chanel, and Louboutin, spanning multiple industries. Groundbreaking scientific methods, including the Derval Color Test®, are discussed to predict luxury consumer behavior. With practical examples and experiments, readers are equipped to innovate and enhance luxury branding strategies, encouraging a fresh perspective on the luxury market.

The book explores how biological factors shape consumer behavior, challenging the notion that differences among customers stem solely from cultural or emotional influences. It highlights recent neuroendocrinological research demonstrating that individual preferences and decisions are significantly affected by the body's sensory systems. For instance, variations in taste bud sensitivity can influence choices in food and drink, revealing that rationality in consumer behavior is often rooted in biological perception rather than mere cultural differences.

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business and find the perfect work-life balance. A complimentary website allows readers to easily measure their HQ online. By the author of „The Right Sensory Mix“, Berry-AMA Book Prize Finalist 2011.