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Luciano Segreto

    European business and brand building
    The Timber Economy in the Baltic Sea (1700-1939)
    Principles and Practices of Corporate Governance: In the Global Economy
    • The book places ownership at the center of all relevant choices that the company makes: in particular, it addresses the “problem” of governance from the perspective of ownership, and in a broader and more articulated sense than most Anglo-Saxon studies. The authors analyze the relationship between ownership, governance, and corporate strategy, with a dual objective. On the one hand, the aim is to identify the consistency relationships between the governance structure of the company and its results, because of the centrality that it assumes with respect to many of the strategic choices that companies make. On the other hand, the objective is to consider possible variants to the “basic scheme,” going to investigate the role of ownership, governance and management from a contingency perspective, i.e. in different types of enterprise: public companies, multinational enterprises, state-owned enterprises, and especially family-owned enterprises are analyzed. The second part of the book analyzes, in a number of countries, different economic and business systems and their role in defining the type of corporate governance that has emerged.

      Principles and Practices of Corporate Governance: In the Global Economy
    • The monograph explores the crucial role of timber in European industrialization, emphasizing its significance beyond mere capital flow in early globalization. It delves into the intricate dynamics of international trade, highlighting the connections between commodity-producing nations and consumer countries, offering a nuanced perspective on economic relationships during this transformative period.

      The Timber Economy in the Baltic Sea (1700-1939)
    • A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.

      European business and brand building