Matthias Wißotzki Livres

This book is about to elaborate the possibilities of national and international strategies of search engine optimization (SEO) and corresponding procedures. As a basis, different indicators of classification of the different search services are shown, as well as the design of generalized search engine architecture as underlying technical framework. This establishes the functional basis for various national- and international SEO planning models and the corresponding optimization measures. Individual SEO measures are derived from the search engine functionality and applied to the context of national and international strategies. Among the presented measures, recommended, problematic and improper procedures will be distinguished. In this context, new opportunities are taken into considerations that are connected with the term Web 2.0.

1 Introduction.- 2 Background to Enterprise Modeling and to Related Elicitation Approaches.- 3 Typical Organizational Problems and How Participatory Enterprise Modeling Helps.- 4 An Example of an Enterprise Modeling Method - 4EM.- 5 The Process of Enterprise Modeling.- 6 Roles and Competences in an Enterprise Modeling Project.- 7 Types of Organizational Stakeholder Behaviors in Participatory Modeling and How to Deal with them.- 8 Managing Situations and Related Contingencies in Facilitated Enterprise Modeling Sessions.- 9 Tools for Participatory Enterprise Modeling.- 10 Participatory Modeling in Relation to Other Modeling Frameworks and Languages.- 11 How to Become a Professional Enterprise Modeling Practitioner.- 12 Outlook on the Practice and Research of Participatory EM.

This book investigates what enterprises can do and/or what should it be capable of in order to accelerate organizational changes. Therefore, a capability-based method is developed, which assists in the identification, structuring and management of capabilities. The approach is embedded in a process comprising four building blocks that provide appropriate procedures, concepts and supporting tools evolved from theory and practical use cases. The guide represents a flexible method for capability newcomers and experienced audiences to optimize enterprises’ economic impacts of EAM supporting the alignment of business and IT.

Der Wertschöpfungsprozess ist seit langem nicht mehr ausschließlich durch einen Ak-teur geprägt. Die Auslagerung einer Leistungserstellung ermöglicht es Unternehmen zusätzliche Kompetenzen einzubinden. Seit geraumer Zeit greifen sie dabei nicht nur auf andere Unternehmen, sondern auch auf eine Menschenmenge potenzieller Kunden, der sogenannten „Crowd“ zurück. Dies liegt insbesondere darin begründet, dass die rasante Entwicklung der Informationsgesellschaft den Wettbewerb verschärft und daher die Bedürfnisbefriedigung der Kunden in den Fokus rückt. Diese erhalten dabei die Möglichkeit unter Anwendung von Informations- und Kommunikationstechnologien an der Wertschöpfung zu partizipieren. Das vorliegende Buch gewährt einen Einblick, wie Crowdsourcing dabei als Schnittstel-le zwischen Unternehmen und Kunden dient und durch die neuartige Form der Arbeits-teilung zusätzliches Potenzial generiert.