Mauro F. Guillén Livres

A ground-breaking analysis from one of the world's foremost experts on global trends, including answers on how COVID-19 will amplify and accelerate each of these changes

In today’s world, the acceleration of megatrends -- increasing longevity and the explosion of technology among many others -- are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials'' -- individuals who are not pitted against each other either by their age or experience -- makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by The Perennials.

Once upon a time, the world was divided into prosperous and backward economies, with plentiful babies, more workers than retirees, and a strong middle class aspiring for homes and cars. Companies thrived by focusing on Europe and the United States, and printed money was the norm. We learned to "play the game," expecting stability as we navigated jobs, families, and retirement. That world is ending. By 2030, a new reality will emerge: - More grandparents than grandchildren - A middle class in Asia and Sub-Saharan Africa surpassing that of the US and Europe combined - A global economy driven by non-Western consumers for the first time - Women owning more global wealth than men - More robots than workers - More computers than human brains - More currencies than countries These trends are already in motion and will converge by 2030, reshaping culture, the economy, and the world. To grasp these transformations and their impacts, Mauro F. Guillen advocates for lateral thinking—using "peripheral vision" to creatively approach problems from unconventional angles. Instead of isolating trends like climate change or rising illiberalism, he urges us to explore the interplay of various forces leading to a tipping point in 2030, marking a point of no return. This exploration serves as both a guide to impending changes and an exercise in the power of lateral thinking, revolutionizing our understanding of significant change and its consequ

"A New Era in Banking: The Landscape After the Battle identifies the main drivers of change at the heart of this wholesale transformation of the financial services industry. It examines the complex challenge for financial institutions to de-risk business models, reconnect with customers, and approach stakeholder value creation"--

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.