Geoffrey G. Jones est un auteur britannique et un expert de premier plan en histoire des affaires. Son travail explore les sujets complexes des affaires internationales et de leur évolution historique, examinant l'interaction des stratégies commerciales et de leurs impacts historiques. L'expertise et l'approche analytique de Jones offrent aux lecteurs des perspectives profondes sur le développement du commerce mondial et son paysage en constante évolution.
"This book contributes to contemporary globalization debates by providing a survey of the growth and role of multinational enterprises in the world economy over the last two hundred years"--Provided by publisher.
Focusing on corporate leaders from the past two centuries, the book examines how their strong social missions were integral to their business success. Geoffrey Jones analyzes the motivations and character of fourteen influential figures, contrasting their profound social and environmental commitments with the more superficial corporate social responsibility seen in contemporary practices. The exploration highlights the importance of genuine ethical engagement in business.