Holly Price Livres

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

The disturbing true story of the notorious Cecil Hotel in downtown LA, by its general manager for a decade and star of the controversial Netflix documentary series  Crime The Vanishing at the Cecil Hotel. When Amy Price took a temporary design job at an Art Deco hotel in Los Angeles to help a friend, she had no idea the path it would lead her down. Before long, she would become manager of the Cecil Hotel, seeking to make it more welcoming and correct its notoriety, not helped by sitting at the foot of Skid Row, or the fact that since its opening in 1927, there had been any number of deaths by suicide, and residents such as serial killers Richard Ramirez and Jack Unterweger. She cared about guests and residents alike, though she faced challenges on many fronts, with over eighty people dying during her decade of service. Among them was Elisa Lam, whose tragic death became the subject of a Netflix documentary series that captivated millions and led to its own controversies and unwarranted personal attacks on Amy. For the first time, Amy delves into her experiences at the Cecil Hotel. Equal parts memoir, true-crime, and cultural history,  Behind the Door  is essential to understanding one of America’s most enigmatic hotels.