In an era of ecosystem-based disruption, firms must adapt their strategies to succeed amidst shifting competition. The landscape has evolved from traditional rivalries within defined industries to broader ecosystems, where competitors emerge from unexpected sectors with different objectives. To thrive, organizations must abandon outdated rules and embrace new frameworks for competition, growth, and leadership. This book introduces essential concepts and tools to navigate these changes and develop effective strategies for ecosystem offense. Strategy expert Ron Adner presents innovative thinking through compelling case studies. For instance, how did Wayfair and Spotify leverage ecosystem defense to withstand challenges from giants like Amazon and Apple? What enabled Oprah Winfrey to transition from a television host to a multimedia mogul by redefining industry boundaries? How did Microsoft revive its fortunes through a shift to an alignment mindset in the cloud? These examples demonstrate the importance of rethinking competitors, partners, and timing. For today's leaders, success hinges not just on winning, but on ensuring that they are winning the right game in this dynamic environment.
