Bill Birchard Livres

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"Nature's Keepers" explores the remarkable growth of the Nature Conservancy, the world’s largest environmental organization, founded in 1951. Author Bill Birchard highlights the leadership and strategies of nine key figures, showcasing how innovative practices in conservation have garnered respect across both nonprofit and business sectors.

The narrative explores the journey of Herman Miller and its team as they strive to redefine corporate responsibility and sustainability. It addresses the pivotal question of whether businesses can thrive while prioritizing environmental care and societal benefits. Through their experiences, the book examines the balance between producing quality products and ensuring profitability, both in prosperous and challenging times, ultimately advocating for a model of sustainable business that aligns with ethical practices.