Nataly Kelly explore les subtilités de la traduction et des questions multilingues. Son travail s'appuie sur sa vaste expérience en sociolinguistique et sa pratique en tant qu'interprète assermentée pour l'espagnol. À travers ses écrits pour des publications de renom, elle offre des perspectives précieuses sur la manière dont le langage façonne notre compréhension du monde. Ses recherches et ses points de vue sont largement reconnus et cités dans des publications de premier plan.
Translation. It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.
Focusing on the specialized field of telephone interpreting, this comprehensive publication serves as a crucial resource for professionals engaged in interpreting services. It presents detailed insights and information, making it the first significant work dedicated to this topic.
"If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country; RA: real-time analytics-data indicating how your company is currently performing in that market; CA : customer addressability-the measure of your company's ability to address the market, no matter its size. The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities"-- Provided by publisher
