In a digital world when everyone gets more email and text than they can process, the single most effective way to sell to customers remotely is over the phone. Unfortunately, many sales professionals lack the confidence and technique to do this effectively. Just Pick Up The Phone is a definitive resource for multiple generations of salespeople, teaching them how to quickly and easily leverage phone calls to drive sales. Goldfayn expects that salespeople will get 20-30% of their pre-pandemic meetings back. But the remaining 70-80% of their customers will need to be sold to remotely. Their most powerful and overlooked tool is their phone.
Alex Goldfayn Livres




5-Minute Selling
- 352pages
- 13 heures de lecture
WALL STREET JOURNAL BESTSELLERAdd 50% to 100% to Your Sales�In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don�t have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling , Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales. The techniques in this book are simple but In short, 5-Minute Selling is about showing customers and prospects that we care about them more than our competition does with simple, repeated, lightning-fast, high-value, consistent communications. Don�t Read This Book, DO THIS 5-Minute Selling lays out a Two-Week Challenge for you implement in your sales work. Follow the detailed process for five minutes per day, for 10 working days (less than one total hour of time), and, like thousands before you, you will begin to see dramatic improvements in your sales growth.
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
Selling Boldly
- 275pages
- 10 heures de lecture
WALL STREET JOURNAL BESTSELLER!IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).