Cette auteure combine sa passion pour l'anthropologie culturelle et l'écriture pour créer des récits captivants. Son profond intérêt pour diverses cultures, nourri par des recherches sur le terrain au Maroc, imprègne ses œuvres littéraires. À travers ses ethnographies comme sa fiction, elle explore des relations humaines complexes et des dynamiques sociétales. Son style se caractérise par une observation aiguisée et une compréhension empathique, offrant aux lecteurs un aperçu unique des mondes qu'elle dépeint.
Through extensive fieldwork, the book explores the unique identities that Moroccan women forge in relation to their work, family, and societal roles. It delves into the impact of globalization and human rights on their lives, while also addressing how these factors influence the construction of national identity in Morocco.
Following the story of one middle class family as they work, eat, love, and grow, Everyday Life in Global Morocco provides a moving and engaging exploration of how world issues impact lives. Rachel Newcomb shows how larger issues like gentrification, changing diets, and nontraditional approaches to marriage and fertility are changing what the everyday looks and feels like in Morocco. Newcomb's close engagement with the Benjelloun family presents a broad range of responses to the multifaceted effects of globalization. The lived experience of the modern family is placed in contrast with the traditional expectation of how this family should operate. This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.