Jerry Wind Livres

"This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world."--Publisher website

First published in 1998, this volume explores how in the seventeenth century depictions of human oddity, hunchbacks, cripples, dwarfs in the Baroque period in order to set these images in their context and explain this obsession with difference.