Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Based on hundreds of interviews conducted with under-thirty-year-olds across the globe, as well as executives' perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of how the worldview of millennials and generation Z informs their ideas about truth, hierarchy, and leadership.