Alan Zimmerman Livres

The attack on Pearl Harbor on 7 December, 1941, has been portrayed by historians as a dazzling success, brilliantly conceived and meticulously planned.

Focusing on the counterfeit goods trade, this book provides an in-depth analysis of its global scale and strategic implications. It explores the prevalence of counterfeit products in major cities like Paris and New York, revealing the complexities of this illicit market. By examining the economic and business dynamics behind counterfeiting, it offers a comprehensive understanding of its impact on industries and consumers worldwide.

Focusing on the complexities of Business to Business (B2B) markets, this textbook emphasizes the distinct skillset required for effective marketing in these challenging environments. It features an international perspective, incorporating contributions from a diverse team of authors and real-life case studies from around the world, making it a valuable resource for understanding global B2B strategies.

The book delves into the complex landscape of global intellectual property rights, examining the strategies employed by counterfeiters and the consumer demand that fuels the counterfeit market. It highlights the role of government actions, or lack thereof, as well as the influence of international organizations and industry alliances in the ongoing battle to protect intellectual property. Through this exploration, it offers insights into the challenges and dynamics of safeguarding creative works in a globalized economy.

This survey of global intellectual property rights explores tactics of counterfeiters, consumer desire for counterfeit goods, government action (or inaction), international organizations and industry alliances and strategy for protecting intellectual property.