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Richard Krevolin

    The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
    The Mystery of the Scarlet Homes of Sherlock
    • 4,4(11)Évaluer

      Finally, after a century of waiting and doubts over its very existence, the first of the three "lost" diaries of Sir Arthur Conan Doyle has been discovered and published. This first journal was written in 1878 by Conan Doyle when he was a nineteen-year-old student at the University of Edinburgh Medical School. It contains stories of high adventure beginning with Conan Doyle's clerkship under the legendary Doctor Joseph Bell, the real-life inspiration for the world's most famous literary detective, Sherlock Holmes. Join a young Arthur Conan Doyle, Dr. Bell, and others on their journey to America for a secret forensic mission to solve a string of grisly and mysterious murders. Along the way, meet Conan Doyle's real-life contemporaries - such as fellow University of Edinburgh student, Robert Louis Stevenson. The Mystery of the Scarlet Homes of Sherlock is an exciting mix of murder, mayhem, literary history, humanity, and humor that is sure to please both new and long-time Sherlock Holmes fans everywhere!

      The Mystery of the Scarlet Homes of Sherlock
    • Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

      The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success