Mai Nguyen-Phuong-Mai Livres

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature.

Focusing on the intersection of culture and international business, this book delves into how various cultural factors, demographics, and belief systems shape business practices across different regions. It offers students a comprehensive understanding of cross-cultural management, equipping them with the knowledge to navigate the complexities of global commerce effectively.