Hwy-Chang Moon Livres

The second edition offers valuable insights into formulating effective global business strategies by integrating Western and Asian perspectives. It introduces contemporary theories and techniques, such as creating shared value and platform strategy, crucial for enhancing competitiveness and sustainability in a dynamic international landscape. The book addresses current challenges, including U.S.-China trade tensions and the impact of emerging technologies and the pandemic. Aimed at students, practitioners, and policymakers, it serves as a comprehensive resource on global business issues.