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Emma Frances Bloomfield

    Science v. Story
    Communication Strategies for Engaging Climate Skeptics
    • Communication Strategies for Engaging Climate Skeptics

      Religion and the Environment

      • 188pages
      • 7 heures de lecture

      Focusing on climate skepticism, the book identifies various types of skeptics to enhance communication strategies regarding environmental issues. It emphasizes the importance of understanding these differing perspectives to effectively engage and address concerns about climate change, ultimately aiming to foster constructive dialogue and promote awareness.

      Communication Strategies for Engaging Climate Skeptics
    • Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies—climate change, evolution, vaccination, and COVID-19—through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive. Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.

      Science v. Story