Fotini Mastroianni Livres

Focusing on customer perceived value, this essay explores its significance in marketing strategies and how it influences an organization's competitive edge. It delves into the implications of understanding customer perceptions and the ways businesses can leverage this insight to enhance their market position. The analysis highlights the critical relationship between perceived value and effective marketing practices in both offline and online contexts, offering valuable insights for organizations aiming to thrive in a competitive landscape.

Focusing on the value propositions of Lowe's and Home Depot, this essay analyzes the effectiveness of Home Depot's current offerings and proposes enhancements. It utilizes the value creation framework to evaluate Home Depot's strategies compared to Lowe's. The paper concludes with a new value proposition for Home Depot, detailing methods for its internal and external implementation to strengthen its market position.

Focusing on the impact of health and safety at work, this essay explores its significance for the well-being of a diverse range of individuals, including temporary employees, contractors, and visitors, in addition to permanent staff. It emphasizes the broader implications of workplace safety beyond just employees, highlighting the importance of creating a safe environment for everyone present in the workplace.

The paper explores Starbucks' marketing strategies, highlighting its commitment to product quality and creating an inviting atmosphere. It emphasizes the role of friendly and well-trained staff in enhancing customer experience and the management's active involvement in fostering customer relationships. The analysis delves into how these elements contribute to Starbucks' brand identity and customer loyalty in both offline and online marketing contexts.

The essay examines the profound effects of the economic downturn in Greece, particularly since the financial crisis that began in 2009. It highlights how rising unemployment and declining living standards have strained social cohesion among employees and pensioners. The analysis also points to the Greek public sector's struggle to adapt to external pressures for greater effectiveness and service efficiency, while uncovering long-standing structural issues within the country's financial system and broader economy.

Focusing on the interplay between people and systems, the book explores how enterprises function as dynamic sociotechnical systems that must adapt to survive in a changing environment. It emphasizes the importance of continuous evolution and change for survival, growth, and success. Central to this process is the employee, whose contributions are vital for achieving organizational goals and fostering ongoing development. The text underscores the relationship between adaptation, employee engagement, and the overall health of the enterprise.

The thesis explores the concept of dumping, an unfair trade practice where companies sell products internationally at prices lower than domestic markets or production costs. It highlights the motivations behind this behavior, such as excess capacity and the desire for increased market share. Recognizing dumping as unfair competition, the work discusses the international response through anti-dumping measures, which are separate from standard import duties and serve as additional tariffs to protect domestic industries.

The essay explores the foundational concepts of the neoclassical school of economics, established by WS Jevons and L. Walras in the 1870s. It highlights a key distinction from classical economics: the neoclassical approach emphasizes utilitarianism, viewing individuals as rational actors seeking to maximize satisfaction and utility. Consumers aim to find the optimal combination of goods for maximum pleasure, while producers focus on profit maximization. Additionally, it posits that the value of goods is determined by the satisfaction they yield, rather than the labor invested in them.

Focusing on the impact of political instability, this thesis employs secondary data and quantitative research to analyze its effects on both the Greek tourism industry and the broader Greek economy. It explores how fluctuations in political conditions influence economic performance, particularly within the vital sector of tourism, highlighting the interconnectedness of political and economic factors in Greece.

The thesis explores the relationship between national cultural values and organizational culture, emphasizing how individual members contribute to the collective culture within a business. It delves into the significance of understanding these cultural dynamics in the context of business management and corporate governance, highlighting the impact of cultural differences on organizational behavior and decision-making processes.