Leander Kahney Livres

“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus Reviews In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.” Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, turned his personality into a business philosophy. This New York Times bestseller reveals how he did it.

Introduction: Killing it -- The death of Steve Jobs -- A worldview shaped by the deep South -- Learning the trade at Big Blue -- A once-in-a-lifetime opportunity to join a near-bankrupt company -- Saving Apple through outsourcing -- Stepping into Steve Jobs's shoes -- Finding his feet with hot new products -- A greener Apple -- Cook fights the law, and wins -- Doubling down on diversity -- Robot cars and the future of Apple -- Apple's best CEO?

Steve Jobs ist das Enfant terrible der technischen Industrie. Der lebhafte, oft dreiste Jobs, hatte eine Revolution ins Rollen gebracht - die PC-Ära. Der beispiellose Erfolg von Apple und Pixar macht Steve Jobs zum Musterbeispiel eines Innovationsmanagers im digitalen Zeitalter. Mit einzigartigen Einsichten und viel Humor zeigt „Steve Jobs´ kleines Weißbuch“ Leitsätze zur Entwicklung von „Killerprodukten“, wie man einen loyalen Kundenstamm kreiert und wie man einige der weltweit mächtigesten Marken managt. Hier erfährt der Leser die großen Geheimnisse des Management und wie er eine bessere Führungspersönlichkeit und ein besserer Manager und Entrepreneur werden kann.