How to master the power of buzzTrendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
This book is a literary tour de force, where 28 Irish plays are examined and their rich cultural context exposed in a way that educates and excites. This is a book of insight and imagination. It is a literary tour de force, where 28 Irish plays are examined and their rich cultural context exposed in a way that educates and excites. To read Anne O'Reilly's analysis leaves one longing to return to theatre and to play. While the text is utterly readable, the ideas shared are profound. The theme 'journey' is common in every play but it is explored from different angles; we glimpse understandings of the journey in search of soul, of self, of healing, of sacred meaning, of the possible, even of transformation. One of the captivating aspects of this book is that, while it's about plays and their stories, it also challenges the reader to rethink and re-imagine his/her own story. It is indeed a literary work of art. - Ann Louise Gilligan Inhaltsverzeichnis Acknowledgements- Introduction- Theatre as temenos - Theatre as Alternative Sacred Space - Interpretive Lenses - Soul-journeys- Thematic Overview of Chapters - Journeys Through Memory - Baglady, Frank McGuinness (1985) - Bailegangaire, Tom Murphy (1985) - Dancing at Lughnasa, Brian Friel (1990) - Tea in a China Cup, Christina Reid (1983) - La Corbière, Anne Le Marquand Hartigan (1989) - Eclipsed, Patricia Burke Brogan (1992) - Conclusion - Journeys Through Ritual - The Sanctuary Lamp, Tom Murphy (1975) - Misogynist, Michael Harding (1990) - Someone Who'll Watch Over Me,- Frank McGuinness (1992) - Cell, Paula Meehan (1999) - Wonderful Tennessee, Brian Friel (1993) - Conclusion - Journeys into the Dark - The Mai, Marina Carr (1994)- Portia Coughlan, Marina Carr (1996 ) - By The Bog of Cats, Marina Carr (1998) - On Raftery's Hill, Marina Carr (2000) - Ariel, Marina Carr (2002)- Conclusion - Journeys of Transformation - Faith Healer, Brian Friel (1979) - The Gigli Concert, Tom Murphy (1983) - Innocence: The life and death of Michelangelo- Merisi, Caravaggio, Frank McGuinness (1986) - Mrs. Sweeney, Paula Meehan (1997) 241- The Lonesome West, Martin McDonagh (1997 ) - Journeys and Vision- After Easter, Anne Devlin (1994) - Pentecost, Stewart Parker (1987) - Prayers of Sherkin, Sebastian Barry (1990) - Una Pooka, Michael Harding (1989) - Carthaginians, Frank McGuinness (1988) - Conclusion:- Sacred Play and the Imagination of the Possible - Bibliography - Index.
In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: * Purpose Beyond Profit * Humanized Leadership * Corporate Consciousness * Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business , the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.
