Morgan Brown Ordre des livres (chronologique)
Morgan Brown est un vétéran du marketing de startup et cofondateur de GrowthHackers.com. Son travail explore des stratégies innovantes pour la croissance des entreprises, en se concentrant sur des approches pratiques et basées sur les données. Brown est un conférencier recherché lors des principaux événements de l'industrie, partageant son expertise sur le marketing, l'entrepreneuriat et l'avenir des affaires numériques.
Hacking growth
- 308pages
- 11 heures de lecture
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--