Cet auteur explore les dynamiques de l'entrepreneuriat et du leadership, en se penchant sur la création d'entreprises prospères et les stratégies pour surmonter les défis. Son écriture offre des aperçus sur la création de marques et la culture d'une organisation qui résonne auprès de millions de personnes. À travers ses ouvrages, il partage des leçons sur la résilience, l'innovation et l'importance de maintenir l'âme d'une entreprise face à l'adversité.
From the #1 bestselling author and former Starbucks CEO, here is a story that is part dramatic memoir, part blueprint of the new responsibilities that leaders and citizens share in America today. The book weaves two parallel narratives to show how experiences from Howard Schultz's troubled childhood--some of which he has never before disclosed--propelled him out of the housing projects and fueled his efforts to build a global brand and redefine the role of a company in society. Ultimately, Schultz reveals the potential we all have to transform communities and uplift lives.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.” Howard Behar, a senior executive at Starbucks, emphasizes the importance of people over profits in shaping the company’s culture. He coached leaders at all levels, helping Starbucks become a world-renowned brand. Behar reveals ten guiding principles of leadership, starting with the belief that viewing employees and customers as human beings fosters exceptional results. Treating staff as individuals rather than labor costs leads to greater achievements, while seeing customers as people to serve creates lasting connections. He shares pivotal moments in Starbucks’ history, highlighting the need to maintain this culture amid rapid growth. Key principles include:
- Know Who You Are: Clarity in values and goals fuels passion.
- Think Independently: Encourage independent thinking by breaking down unnecessary rules.
- Be Accountable: Embrace transparency and responsibility.
- Take Action: Balance passion, purpose, and persistence in decision-making.
As work becomes less hierarchical and more relationship-focused, these principles of personal leadership are increasingly vital. This book provides a roadmap for effective leadership in today’s interconnected w
