Olga Mitterfellner Livres

The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.

Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.