Alonzo J. Strickland Livres

Thompson/Strickland READINGS is the softcover readings component of this market-leading strategic management package. The readings reflect current thought in strategic management.

Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.

This is a resource-based review of the firm, incorporating 17 cases which reflect this emphasis. New case studies cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies and global competition and strategy issues are integrated throughout.

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.