Robert Scoble Livres

In 2006, Robert Scoble and Shel Israel wrote a book that encouraged businesses to embrace social media. Six years later, they return to discuss how social media is just one of five converging forces set to transform our lives: mobile, data, sensors, and location-based technology. Together with social media, these elements create a new generation of personalized technology that understands us better than our closest friends. This technology can anticipate our needs, serving us more effectively than a butler or assistant. The authors term this powerful convergence the Age of Context, where devices can wake us early due to weather changes, notify contacts if we're running late, and even suggest television content. These advancements hold potential for significant societal benefits, such as curing diseases and enhancing security. Remarkably, in this future, we may only receive ads that interest us. Scoble and Israel spent over a year researching, interviewing pioneers in the field, and examining contextual products. However, they acknowledge a pressing issue: privacy. As technology becomes more adept at serving us by monitoring our activities, the authors argue it's time to demand options that allow us to reclaim some privacy, recognizing that Big Data is always watching.

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.