Geoffrey A. Moore Ordre des livres (chronologique)

Faking it till you make it doesn't work--at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success. Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. This book revisits the core of leadership, defines authentic, reality-based business integrity, and shows readers how to attain and maintain it.Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives, award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions. She delivers real, workable strategies and best practices with firsthand accounts of painful lessons. Horn's fake-free advice will empower leaders to disarm fear and organize risk, manage setbacks, plan for the unexpected, and create a company culture designed for long-term, sustainable growth.

Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

The fault line represents the volatile intersection of the economy and powerful innovations like the Internet, creating significant market disruptions. Every company must navigate this reality, and Geoffrey Moore, renowned for his influential works, addresses how businesses can adapt in the twenty-first century. He focuses on a critical question: How can companies established before the Internet era manage shareholder value in this new landscape? Traditional management principles are no longer effective; old business models must be replaced. The rise of dotcoms is reshaping every sector, challenging established norms and institutions. Moore emphasizes the importance of stock price sensitivity as a key management tool, serving as both an indicator of competitive shifts and a motivator for necessary organizational changes. He outlines a new management agenda, proposing innovative strategies for competitive advantage, metrics to guide management, and a blueprint for blue-chip companies to confront dotcom challenges. He also highlights the importance of organizational change models and fostering a responsive culture. By integrating his previous insights with a focus on managing publicly held companies, Moore offers a practical guide for navigating the disruptive forces of the new economy, equipping businesses to thrive amidst uncertainty.

The potential for high returns in high-tech investing is immense: a $10,000 investment in Cisco in 1990 could yield $1,285,000 today, while Microsoft could turn that same amount into over $1,800,000. But how can you, as a non-insider, access these lucrative opportunities? This guide provides the essential rules for navigating the high-tech stock market and identifying future market leaders, or "gorillas," that will dominate their sectors, much like Microsoft and Cisco do today. By following the strategies outlined, you'll learn to spot promising "gorilla candidates" early, while their stocks are still undervalued, and invest wisely as they compete for market dominance. As the market settles and a clear leader emerges, you’ll be positioned to reap significant rewards. This work combines insights from bestselling author Geoffrey A. Moore, a top consultant in high-tech marketing, with contributions from Wall Street analyst Paul Johnson and successful investor Tom Kippola. Together, they reveal the strategies that can help you identify high-growth markets, diversify your investments among potential leaders, and ultimately focus on the single emerging gorilla as the market matures.

"The chasm is where high-tech fortunes are lost... the tornado is where they are made." In this compelling sequel, the author reveals how to leverage profit-rich niches and hyper-growth markets beyond the chasm. He continues to explore the Technology Adoption Life Cycle's impact on marketing and overall business strategy, focusing on strategic partnerships, competitive advantage, positioning, and leadership. A key insight is that as markets evolve through the Life Cycle, winning strategies not only change but often reverse previous approaches. Skills that were once assets can become liabilities, and adapting to new demands is crucial for success. Using real-world examples from innovative companies, the author applies the Life Cycle model to various aspects of market-focused business strategies, including effective people management throughout each phase. This presents significant management challenges: chasm-crossers may struggle with the impersonal nature of the tornado, while tornado managers may resist returning to niche markets as mass customization emerges. Industries reliant on technology—beyond just computing—must grasp these lessons to thrive in the future. For those marketing technology-based products or managing related teams, this exploration offers essential insights.

Containing 80 poems and all the major works, this selection has been drawn from The Poems of Tennyson (1987). It retains all the relevant notes and headnotes from the complete edition and incorporates material from the Trinity MSS, never published until included in the complete edition.

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.

This collection includes the poems in Frost's first three books and eighteen earlier poems that are rarely reprinted

An American heiress newly arrived in Europe, Isabel Archer does not look to a man to furnish her with her destiny; instead she desires, with grace and courage, to find it herself. Two eligible suitors approach her and are refused. She then becomes utterly captivated by the languid charms of Gilbert Osmond. To him, she represents a superior prize worth at least seventy thousand pounds; through him, she faces a tragic choice.

This classic anthology of American poetry opens in the colonial seventeenth century and closes in the twentieth, emphasizing the extraordinary, vital period that followed the 1950s. Geoffrey Moore's skilled and unobtrusive editorship is careful not to neglect the major figures of the between-wars period, nor the ballads and parodies that can be said to represent the spirit of America. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman and Ai, the work in "The Penguin Book of American Verse" displays a poetical spectrum of moods, rhythms, objectives and philosophy as diverse and fascinating as the nation from which it springs.

320p card cover, paperback, paper yellowed, first edition