From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change. “Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can. Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to: Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones Attract and cultivate university professors who have an axe to grind and are short of cash Make your problem somebody else’s problem—ideally the government’s Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends! Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.
Jennifer Jacquet Livres





This is a handbook for business executives advising who to hire, how to recruit experts, how to obfuscate and how to relentlessly and effectively challenge the threat of science, policy, reporters and activists.It is an outline of corporate scientific denial and obfuscation techniques, highlighting the tactics used to contradict climate change, ignore health risks and undermine worker safety. The machinery of deception works like a casino, with its deliberative architecture and design - the dimmed chandeliers, the comfortable furniture, the dealers, the drinks - to keep the customers inside comfortable and gambling for as long as possible.The Playbook helps any business buy time if it is threatened by science, the most reliable form of the knowledge the world has ever known. Part strategy, part social history, part resistance, it illuminates the methods and motives of many successful scientific denial campaigns, and the social forces that may outwit them.
Is Shame Necessary?
- 224pages
- 8 heures de lecture
In Is Shame Necessary? rising star Jennifer Jacquet shows that we have to use shame if we want to bring about political change and hold the powerful to account In cultures that champion the individual, guilt is seen as the cornerstone of conscience yet it proves impotent in the face of corrupt corporate policies. Jennifer Jacquet persuasively argues that modern-day shaming is a non-violent form of resistance that can be used to bring about large-scale change. Shaming, Jacquet shows, works best when used sparingly, but when applied in just the right way and at just the right time, it can keep us from failing ourselves. 'Shaming is society's natural stabilizer and organic risk-management mechanism, and one that is ignored in modernity, particularly in the virtual world. Worse: it has been largely ignored by researchers before Jennifer Jacquet, whose book gives us an insightful treatment of a vital topic' Nassim Taleb, author of Antifragile
Explores the social nature of shame, and the ways in which it might be used, sparingly and pointedly, to promote political change and social reform.
Scham
Die politische Kraft eines unterschätzten Gefühls
+++ Schämt euch – und verändert die Welt! +++ Wieder mit Plastiktüten nach Hause gekommen? Das Billig-T-Shirt aus dem Discounter war einfach zu günstig? Schon wieder Essensreste weggeworfen? Es gibt viele Gründe, sich zu schämen und ebenso viele, endlich etwas zu ändern. In Kulturen, die das Individuum ins Zentrum des Sozialen stellen, werden Schuldgefühle als Motor des Handelns propagiert. Diese erinnern uns an persönliche Standards und lassen uns Fairtrade-Kaffee und Ökostrom kaufen, greifen jedoch im Kontext korrupten Institutionen und mächtigen Konzernen zu kurz. Die Umweltwissenschaftlerin und Biologin Jennifer Jacquet öffnet uns die Augen für die enorme Wirkungskraft des Schamgefühls. Umgerüstet auf die Bedingungen der neuen Medienwelten hat Scham das Potenzial, die Begrenzungen der Schuld zu sprengen und den Umgang mit Ungerechtigkeit und schlechten Praktiken großer Konzerne zu revolutionieren. Jacquet zeigt, wie wichtig es ist, dass wir uns schämen – denn mit der Scham kommt die Erkenntnis. So entsteht ein brillanter Gegenentwurf zu bisherigen Einschätzungen dieses Gefühls: Wir können das Schamgefühl als politisches Instrument nutzen, um eine bessere Welt zu schaffen.