A guide to the "I" Power business system shows business leaders how to encourage employees to think about the way they work and describes how a variety of companies have already made the system work for them. 50,000 first printing. $50,000 ad/promo.
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.