A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
A Spiritual Journey of Discovery
A personal journey of discovery unfolds through the author's transformation from a skeptic to a practicing medium, driven by a lifelong fascination with the spiritual and ghost hunting. The narrative shares a collection of strange and profound experiences that highlight the existence of a deeper reality. Readers may find resonance with similar events in their own lives, prompting reflections on the mysteries of the spirit world and the possibility of greater understanding beyond current perceptions.
Exploring the myriad of daily experiences, this book delves into how various situations shape our lives and perspectives. It highlights the significance of ordinary moments and their impact on personal growth and understanding. Through relatable anecdotes and reflections, readers are encouraged to appreciate the complexity of everyday life and the lessons learned from seemingly mundane encounters.
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.