James W. Cortada Livres

With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. Illustrated.

This fifth annual edition of The ASTD Training and Performance Yearbook gives readers the best articles and reference information of the past year from leading training industry periodicals so that trainers can stay current with the changes and cutting-edge thinking in their field. Covering the planning, delivery, and evaluation of performance improvement and training programs­­plus a directory of contact information for key training industry organizations, conferences, and periodicals­­this handy yearbook packs the most important industry trends into one comprehensive guide.

Focusing on the concept of information ecosystems, the author explores their historical significance and relevance across various disciplines, including business and sociology. The book delves into theoretical and historiographical discussions, highlighting the value of information infrastructures. It aims to provide a comprehensive understanding of how information shapes societal dynamics and its implications for different fields of study.

The book encourages readers to reflect on the rapid rise of computing technology and its profound impact on our lives. It prompts a critical examination of our dependency on technology and invites contemplation about the future direction of this evolution. By fostering awareness, it seeks to engage readers in a meaningful dialogue about the implications of our technological advancements.

The book explores the evolution of political fact-checking within the context of online scrutiny, tracing its roots back to the emergence of the public Internet in the 1990s. It delves into the historical prevalence of "fake facts" in America, examining key developments leading up to the Trump-Clinton presidential election campaigns. Through this lens, the text highlights the ongoing challenges and significance of verifying information in the digital age.

While we have been preoccupied with the latest i-gadget from Apple and with Google's ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation. In this book, the author a longtime IBM manager and consultant clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of "road warriors," whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange. Information is the core of the modern enterprise, and the use of information defines the activities of a firm. This guide shows managers and employees better ways to leverage information, by design and not by accident